AS2 Task Three - Requirements for a production

Preparatory to starting my practical production I have to make sure I look into the requirements for the production. This is important because it helps to make the whole production process run smoothly, by looking at requirements and information before I start I can estimate the money I will need to hire equipment and for travel to the filming destination. It also allows me to find a suitable location beforehand and gives me time to recruit actors and actresses who are willing to take part in my advert. Additionally I can arrange costumes and props in advance so that they are ready to use on the day. When making a production it is vital that the team are given set time frames and budgets as it allows them to have a target to work towards, It also means that there is an organised plan which constantly reassures the clients and the team,also suggests that the clients have a date to look forward to, which means that the time scale is more important as we don't want to disappoint them. 

There are different requirements that I need to take to consideration when creating my advert. Firstly there is the requirement of technical equipment. To be able to go ahead with my advert I must get hold of a camera. I will rent a camera from a website which rents them for a certain per day. 

http://www.hireacamera.com/en-gb/ 

The website I came across offers Tripods as well as different type of cameras and camcorders for rent up to 6 days. This is a good idea as we will be filming for around 2 days., we will spend all day filming the shots to make sure that we get enough to make a successful advertisement, filming all day will give us the opportunity to get any extra shots in case we need any more than our original plan, ensuring that we don't have to hire out the camera again, after each session of recording i will make sure that a copy of the shots will be saved on a computer as a backup option incase the camera breaks down. 

The next requirement we need to take into consideration is the potential filming location. We decided to film in a public area such as a park, since is a public area we need to make sure not to capture anyone on camera or ask for their permissions. The location we want to film is walking distance. We don't have to worry about the light as much since its outdoor, however there is a chance that it might rain, meaning we have to stop filming for that day, which would affect the rate at which we create our production.

We also thought about other locations, if there's any complications filming in the park. Which are:

• All saints Catholic School
• Robert Clack School

Next requirement is actors and actresses. For my advert i am going to use my school colleague since they are all around the same age as the target audience, so i am able to make a good advert that will engages with them. I don't have a specific gender for my advert but they are likely mainly female. When looking for people to act in my advertisement i am going to contact my friends and let them volunteer to be in my production. 

The last requirement we need is costumes and props. To make my advert I will need to make sure that I have all of the props I need in order to make it successful. I will use use my own belongings for the advert as that saves money, which means more can be put towards the hire cost of the camera. 

AS2 Task two - Ideas Generation

Ideas Generation

Idea one

Form

we decided to do a spring clothe collection which is a stand-alone.

Style

We decided to do sex appeal.

The content

Our video going to be coloured and for the first sequence we decided to do a scene inspired by the film "Love and Basketball" where the boy and girl were playing basketball and the two actors will be wearing the sport wear whilst other actors wear casual spring clothes. Our target audience age group is 16-20 year old.
We will have 3-4 models walking down the park. (Different shots and angles)
Basketball scene- 2 people playing around wearing elite clothing
A shot of the whole group- Making the company look fierce
We are filming this in a park since we think it will really go well with spring/summer vibe.

Idea two

Form

stand-alone

Style
Humour

The Content
We would all take part in the cat walk wearing Elite spring clothing and one of the actors will suddenly trip and fall and everyone would laugh.
This is a backup plan incase the weather messes up, therefore we would record this indoors in Robert-clack school.
This advert will give the company a friendly and welcoming feeling, since our target audience are rather young.

USP
"Simplicity always wins"
Low price. high quality material, attractive, different types of people can enjoy it, for men and women.

AS2 Task one -Market and Target Audience Research

Scenario

You have been asked by a large company to produce a 30 second long television advertisement for their new product. You are responsible for all pre and post production work. You must first plan and pitch your idea for the advertisement to the client. On their approval you must then organise your crew effectively to produce a high quality product.  You must also record the process in the form of an online production blog.  This blog must be designed to demonstrate the process young film makers must go through to be successful in the advertising industry.

Proposal

• I have chosen to advertise Clothing wear
• My product fits into fashion industry
• Target audience 16-20. 

USP

• Simplicity always wins.
• Our clothes are simple but yet very beautiful, for any shape and sizes.

I needed to gather some information from specific group of people to be able to create my advert because this would ensure that I can present certain items of clothing in the advert that are appropriate. 

Create your own user feedback survey
This survey allowed me to gather information on the audience. It was a qualitative and quantitative research, I received enough and reasonable responses.

                                 

After conducting the Target Audience part of my research I have put together all the results of my survey and come to a conclusion on the best way to sell my product. from my results I can see that 80% of the people who took my survey are Females and 20% Male and between 16-20 years. Additionally  the results shows that majority of the people own and prefer named brand. I then asked how often do they shop for clothes, the result states that the majority shop once every 6 months.

Market Research

Balmain x H&M

This advert is effective because they chose a young popular model who is loved by everyone. this will be effective towards the audience members of a younger age, such as teenagers, as the celebrities in the advert are all relatively young. Its effective because a designer brand has collaborated with a high-street brand, this will help to sell them as the audience will believe that if they buy them will have the same outfit as their favourite celebrity. The editing of the advert is quite fast, which keeps the audience engaged as they are unlikely to get bored.

Ivy Park

This advert is effective because it has an anecdote and its presented as a document, which catches the audience attention also at the start at the advert Beyonce was looking directly into the camera which creates the idea that she was looking you in the eye.  This is effective as the commercial kept switching from coloured film to black and white, we can really feel her emotions so therefore we can empathise with her, the background sound used makes even more effective because it really draws the audience in. Since its Beyonce brand and she used herself as a model, it makes the audience think if they buy it, they can look like Beyonce themselves. 

Overall, I can see that there are many similarities in the way the adverts sell their products. A common way of selling their product is through the use of celebrities, by adding the celebrities into their advert the audience are drawn in as they believe they will look like the celebrities. The people in the advert, whether or not they are celebrities, are all engaged in the advert, which helps to promote the clothes as its create the idea of comfort and enjoyment. When making our own advert we must make sure to include as many of these aspects as possible that our product will be a good sell and appeal to various people.

AS2: Task 0 The Language Of Advertising

The Language of Advertising 

I will be analysing the different terms. 

Terms

Mode of Address: The way in which the media "speaks to the audience" 

• point of view (1st, 3rd, person)
• Directness
• Formal/Informal    

• Alliteration:A literary device identified by the reaped sound of the first consonant in a series of multiple words, or the repetition of the same sounds.
• Rule of three/power of three: Suggests that things that come in threes are essentially funnier, more satisfying, or more effective than other other numbers of things.
• Colloquial language: Informal language commonly employed in conversation. SLANG
• Monosyllabic: Using on syllable words - sharp and snappy
• Personal pronouns: I, you, he, she, it, we, they me , him, her, us, and them. A set that shows contrasts of person, gender, number and case.
•  Abbreviation: A shortened form of a word of phrase. it consists of a group of letters taken from the word or phrase. 
• Rhetorical questions: A rhetorical, question is a question that you ask without expecting an answer/has an obvious answer. 
• Exclamation Mark: You can use an exclamation mark to display a strong or urgent feeling. 
• Repetition: The repetition of words, phrases and ideas can be used to reinforce and argument and drive home the message to a reader.
• Similarity of sound between words or the endings of words, especially when these are used at the ends of lines.

Rule of three/Power of three:

Colloquial Language:

Emotive Language:

Monosyllabic:

Personal Pronouns:

Abbreviation:

Rhetorical Questions:

Exclamation Mark:

Repetition:

Rhyme:

Mode of Address: Can you really reverse it?
Alliteration:Can you really reverse it?
Rule of three/Power of three: NYC,LONDON,MILAN
Colloquial Language: Rinsta or Finsta
Emotive Language: The health scare thats changing my life.
Monosyllabic: LOOK
Personal Pronouns: My life

Abbreviation:it's LBD season!

Rhetorical Questions: Are you a rinsta or a finsta?

Exclamation Mark: All Week Long!

Repetition:LOOK

Rhyme: Frock drop

Magazine Genre

• Music 
• sport  
• fashion 
• news
• glamour
• computing 
• Teen
• food
• lifestyle
• Fitness 

Music

Mode of Address: ready for a comeback? 

Alliteration:

Rule of three/Power of three: crazy in love

Colloquial Language:
Emotive Language: an epidemic of assault & cover-ups
Monosyllabic: RAPE
Personal Pronouns:
Abbreviation: MGMT
Rhetorical Questions: Ready for a comeback
Exclamation Mark:
Repetition:
Rhyme:

Fashion
Mode of Address:
Alliteration:
Rule of three/Power of three: spring fashion special
Colloquial Language:
Emotive Language:  The first lady the worlds been waiting for
Monosyllabic: Vogue
Personal Pronouns:
Abbreviation:
Rhetorical Questions:
Exclamation Mark: SUPER POWERS!
Repetition:
Rhyme: Every look that matters

Teen

Mode of Address: overcoming addiction 

Alliteration:

Rule of three/Power of three: 

Colloquial Language: COLOR POP!
Emotive Language:  Power girls
Monosyllabic: Generation
Personal Pronouns: others speaks out
Abbreviation: PJ'S
Rhetorical Questions:
Exclamation Mark: COLOR POP!
Repetition:
Rhyme:

News

Mode of Address: 

Alliteration: 

Rule of three/Power of three: He's talking divorce 

Colloquial Language:
Emotive Language:  Twisted promise
Monosyllabic: Back
Personal Pronouns: I still love you
Abbreviation:
Rhetorical Questions:
Exclamation Mark:
Repetition:
Rhyme: 

Task 1

Scenario

You have been asked by a large company to produce a 30 second long television advertisement for their new product. You are responsible for all pre and post production work. You must first plan and pitch your idea for the advertisement to the client. On their approval you must then organise your crew effectively to produce a high quality product.  You must also record the process in the form of an online production blog.  This blog must be designed to demonstrate the process young film makers must go through to be successful in the advertising industry.

Task:

In a group with a maximum of 4 people, our task is to:

• Write a proposal once the group has decided on a product they want to advertise.

A proposal also outlines the following:

• What the product is
• Which market it fits into (this can be food, entertainment, etc)
• What its USP is (Unique Selling Point).

Plan:

1. In my group, we all agreed on advertising a fashion product for the popular London Fashion Week (LFW).  
2. We decided that our target audience would appeal towards late teenagers/young adults.
3. As a group we came up with the name "Elite" for the "Elite Spring Collection" as we felt that advertising clothes for Spring would be suitable for this time of the year (as we are soon approaching Spring). 
4. As an idea, we decided that we should colour our hair slightly red as a depiction of a red flame. This demonstrates the fierce attitude we wish to express.
5. Our slogan "Be Elite" represents a select group that is superior in terms of ability, or qualities to the rest of society. This was chosen because we believe our Spring collection will definitely outshine others.

AS1 Task 9 -References

References

•      “AS Media Studies: The Essential Introduction Second Edfition. Philip Rayner, Peter wall and Stephen Kruger.” “Part 4: Three Case Studies. Case Study 2: advertising and marketing.” Routledge 2005.  ISBN 0-415-32966-3
• 
  
•   “GCSE Media Studies. Editors Colin Bulman, Vivienne Clrk, Richard Harvey, Richard Horsman, Tim Leadbeater, Eileen lewis and William Malyszko.” “Pages 62-3, 64-7 73-4, 151-2, 173. Longman 2005. ISBN 0-582-32833-0.
• 
  
•     “The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5
• 
  
•    “The Media Magazine. The English and Media Centre.” “Analysing Still-image adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013. ISSN 1478-8616
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•  “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”.  Issue 39 / February 2012. ISSN 1478-8616
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•      “The Media Magazine. The English and Media Centre.” “Adjudicating ads. Claire Forbes”.  Issue 23 / February 2008. ISSN 1478-8616
• 
  
•    “The Media Magazine. The English and Media Centre.” “AS Coursework – charity ads. Gavin Luhrs”.  Issue 9 / February 2004. ISSN 1478-8616
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•       “The Media Students Book 4^th Edition”, “Chapter 9 Advertising and Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0

Internet.

•     "Specs & Delivery | How to Deliver Commercials to Channel 4". Channel 4: 2001. 
• <http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery> (Accessed 24/10/1)
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•   “Top 30 Programmes” :  Broadcasters Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing

•  “Top 10 Programmes”  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

“How we do what we do”:  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing  “Advertising | How to Advertise  on Channel 4 and its platforms”: http://www.channel4sales.com/advertising.

•   “Viewing data”:  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

•    “Five controversial TV and internet ads – video” - The Guardian www.theguardian.com › News › Media › Ad break‎ :
•       http://www.theguardian.com/media/video/2013/jun/20/five-controversial-tv-internet-ads-video

“ThinkboxBrandIdentity." http://www.thinkbox.tv/server/show/nav.1428
  “Advertising Standards Authority”: http://www.asa.org.uk/

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