Screening/Focus Group
I asked Timi and Daniello an overall opinion about my advert these were their responses to the questions.
1) Describe the Advert in one word and why.
Timi ~ Simple because theres not a lot going around so you can focus more on the designs
Daniello ~ Simple because theres not much going around.
2)Does the advert gives you an idea about what it is about?
Daniello ~ Yeah because it shows you the clothes like the people like modelling them, the camera angles and that.
Timi ~ Yes because it shows the type of clothes that you be selling
3)In your opinion, do you think the advert was interesting/pleasing to watch?
Daniello ~ It was ok to watch like there was enough happening for me not to lose interest
Timi ~ it was appealing because it didn't take up too much time
4) Would you be interested about finding more about the company after watching the advert?
Danielle ~ I don't know the company name * Elite* - oh yeah why not
Timi ~ maybe another time
5)Would you recommend the advert?
Timi ~ Yeah because it was simple
Daniello ~ It wasn't boring, got straight to the point
6) Out of 5 what would you give the advert?
Daniello ~ 3 because its not too bad but like not that good
Timi ~ 4 because i was involved in the filming. because it was simple and short
The method I used to collect the audience feedback for my advert was through a focus group as it was a good way of collecting qualitative data that could be easily analysed. The pros of this method are that it means I can get detailed information would help me when improving my advert. Additionally having focus group in front of me meant that I could ask further questions if I needed any more information which would also help me when making improvements on my advert. The cons of this method are that because there is a lot more information, therefore when analysing I have to make that I write everything down all the comments, furthermore the people in my focus group were all males, which was not my main target audience.
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