AS3 Task Three – Sources of Information

Task Three – Sources of Information

Before starting the process of creating my advert I made sure that I had carefully planned and pre-produced all the documents necessary to create a good advert that appealed to my target audience. The planning ensured that I didn't miss out any key elements that would be vital when creating my advert. In the planning process I wrote notes on paper and created a storyboard with different ideas on how to create my advert, I also done significant research into my chosen area to help with my ideas and to decide which area was best to go into when creating an advert. Finally spoke with my group and collectively we decided that out of all the products we wanted to advertise, Clothes were the one.

The plan of my advert was important part in the production stage of making the advert, by conducting a plan I could see whether or not my ideas were interesting enough that they would appeal to a number of audience and target groups. in the plan I outlined the ideas for my advert and how I would benefit all audience , I made sure that I explained how I got my ideas, which was through the use of market research and research into other existing adverts on the same product. I could have improved my plan by explaining that I had a range of different ideas and decided which method to choose after talking with my group.

My storyboard played a vital role on my advert since it helped with organising how the advert will work and what it will look like once it is complete. The storyboard helped me decide how I would edit my advert as it allowed me to experiment with a range of shots to work out which one would work best, using a storyboard provides a visual idea of the outcome which able me to think of different shots and how I could use them. Throughout the production the storyboard is one of the documents I returned to most often as it acted as a guideline on how to create the advert.

Having a shooting schedule and a shot list was helpful when creating my advert as it helped us to stay on track with the different scenes we needed to shoot and where. I included the different shot i was going to include in certain places. 
To make sure there would be enough space and permission was granted we had to plan the location. The production visit included a map of the area and routes to the location. We filmed our advert in a park so i included a map of the local area. 

Overall, I would say the risk assessment, contingency plan and production budget documents were useful because without these documents it would have been increasingly difficult to produce the final advertisement. Next time I would give different camera angle shots on the storyboard and make it clear for others to understand.