AS2: Task 0 The Language Of Advertising

The Language of Advertising 

I will be analysing the different terms. 

Terms

Mode of Address: The way in which the media "speaks to the audience" 

• point of view (1st, 3rd, person)
• Directness
• Formal/Informal    

• Alliteration:A literary device identified by the reaped sound of the first consonant in a series of multiple words, or the repetition of the same sounds.
• Rule of three/power of three: Suggests that things that come in threes are essentially funnier, more satisfying, or more effective than other other numbers of things.
• Colloquial language: Informal language commonly employed in conversation. SLANG
• Monosyllabic: Using on syllable words - sharp and snappy
• Personal pronouns: I, you, he, she, it, we, they me , him, her, us, and them. A set that shows contrasts of person, gender, number and case.
•  Abbreviation: A shortened form of a word of phrase. it consists of a group of letters taken from the word or phrase. 
• Rhetorical questions: A rhetorical, question is a question that you ask without expecting an answer/has an obvious answer. 
• Exclamation Mark: You can use an exclamation mark to display a strong or urgent feeling. 
• Repetition: The repetition of words, phrases and ideas can be used to reinforce and argument and drive home the message to a reader.
• Similarity of sound between words or the endings of words, especially when these are used at the ends of lines.

Rule of three/Power of three:

Colloquial Language:

Emotive Language:

Monosyllabic:

Personal Pronouns:

Abbreviation:

Rhetorical Questions:

Exclamation Mark:

Repetition:

Rhyme:

Mode of Address: Can you really reverse it?
Alliteration:Can you really reverse it?
Rule of three/Power of three: NYC,LONDON,MILAN
Colloquial Language: Rinsta or Finsta
Emotive Language: The health scare thats changing my life.
Monosyllabic: LOOK
Personal Pronouns: My life

Abbreviation:it's LBD season!

Rhetorical Questions: Are you a rinsta or a finsta?

Exclamation Mark: All Week Long!

Repetition:LOOK

Rhyme: Frock drop

Magazine Genre

• Music 
• sport  
• fashion 
• news
• glamour
• computing 
• Teen
• food
• lifestyle
• Fitness 

Music

Mode of Address: ready for a comeback? 

Alliteration:

Rule of three/Power of three: crazy in love

Colloquial Language:
Emotive Language: an epidemic of assault & cover-ups
Monosyllabic: RAPE
Personal Pronouns:
Abbreviation: MGMT
Rhetorical Questions: Ready for a comeback
Exclamation Mark:
Repetition:
Rhyme:

Fashion
Mode of Address:
Alliteration:
Rule of three/Power of three: spring fashion special
Colloquial Language:
Emotive Language:  The first lady the worlds been waiting for
Monosyllabic: Vogue
Personal Pronouns:
Abbreviation:
Rhetorical Questions:
Exclamation Mark: SUPER POWERS!
Repetition:
Rhyme: Every look that matters

Teen

Mode of Address: overcoming addiction 

Alliteration:

Rule of three/Power of three: 

Colloquial Language: COLOR POP!
Emotive Language:  Power girls
Monosyllabic: Generation
Personal Pronouns: others speaks out
Abbreviation: PJ'S
Rhetorical Questions:
Exclamation Mark: COLOR POP!
Repetition:
Rhyme:

News

Mode of Address: 

Alliteration: 

Rule of three/Power of three: He's talking divorce 

Colloquial Language:
Emotive Language:  Twisted promise
Monosyllabic: Back
Personal Pronouns: I still love you
Abbreviation:
Rhetorical Questions:
Exclamation Mark:
Repetition:
Rhyme: