AS3 Task Four – Final Evaluation (First Draft)

 Final Evaluation (First Draft)

The product

I have chosen to create an advert for Fashion (Clothes) as I believed it was a good market to go into.

Target Audience

The target audience which was the intentional audience was students and working class between 16-20 since these are the age range who are more likely to me really into fashion. 

Idea behind the advert

The radical ideas were formed by using the weather and the spring/summer seasons and my group decided it would be appropriate to film the advert for fashion., we also all agreed to model. 

Audience Feedback 

Methods:

Survey Monkey was used to gather information in order to assign me with the results needed for main areas of the product such as the target audience and the quality of the actual product. Survey Monkey was a site I used to create a questionnaire for the public. After the completion of the advertisement, I revealed the final product to a focus group and I was given feedback on areas that were exceptional and areas that I needed improvement.

The type of feedback collect was qualitative and quantitative
Questions
The type of questions asked related to the theme of the advertisement. Shown below are the questions I asked the group.
1) Describe the Advert in one word and why.

2)Does the advert gives you an idea about what it is about?

3)In your opinion, do you think the advert was interesting/pleasing to watch?

4) Would you be interested about finding more about the company after watching the advert?

5)Would you recommend the advert?

6) Out of 5 what would you give the advert?


What was said about the advert?
I received positive reviews, there weren't anything they suggested I should add or remove. The focus group liked the advert as they stated " It wasn't boring, got straight to the point" and I believe that my prepared questions were appropriate for the style of the advertisement.


Was it successful?
All-inclusive, I have confidence that advert was successful because I demonstrated the reasoning behind the advert, I would improve the advert by adding different shot angles. I agree with the feedback and I have taken it into refection.


The first modelling scene were exceptional, it was so smooth and in frame. My favourite shot was the group in a circle because it really showed the clothes in details. It was a good idea and successfully sells the product.
Since I didn't get a feedback about how I could improve my advert, I would say I could add more camera shots.


Target achieved?


I have achieved the target, my aim was to release a fashion advert and I have accomplished that.