AS2 Task one -Market and Target Audience Research

Scenario

You have been asked by a large company to produce a 30 second long television advertisement for their new product. You are responsible for all pre and post production work. You must first plan and pitch your idea for the advertisement to the client. On their approval you must then organise your crew effectively to produce a high quality product.  You must also record the process in the form of an online production blog.  This blog must be designed to demonstrate the process young film makers must go through to be successful in the advertising industry.

Proposal

• I have chosen to advertise Clothing wear
• My product fits into fashion industry
• Target audience 16-20. 

USP

• Simplicity always wins.
• Our clothes are simple but yet very beautiful, for any shape and sizes.

I needed to gather some information from specific group of people to be able to create my advert because this would ensure that I can present certain items of clothing in the advert that are appropriate. 

Create your own user feedback survey
This survey allowed me to gather information on the audience. It was a qualitative and quantitative research, I received enough and reasonable responses.

                                 

After conducting the Target Audience part of my research I have put together all the results of my survey and come to a conclusion on the best way to sell my product. from my results I can see that 80% of the people who took my survey are Females and 20% Male and between 16-20 years. Additionally  the results shows that majority of the people own and prefer named brand. I then asked how often do they shop for clothes, the result states that the majority shop once every 6 months.

Market Research

Balmain x H&M

This advert is effective because they chose a young popular model who is loved by everyone. this will be effective towards the audience members of a younger age, such as teenagers, as the celebrities in the advert are all relatively young. Its effective because a designer brand has collaborated with a high-street brand, this will help to sell them as the audience will believe that if they buy them will have the same outfit as their favourite celebrity. The editing of the advert is quite fast, which keeps the audience engaged as they are unlikely to get bored.

Ivy Park

This advert is effective because it has an anecdote and its presented as a document, which catches the audience attention also at the start at the advert Beyonce was looking directly into the camera which creates the idea that she was looking you in the eye.  This is effective as the commercial kept switching from coloured film to black and white, we can really feel her emotions so therefore we can empathise with her, the background sound used makes even more effective because it really draws the audience in. Since its Beyonce brand and she used herself as a model, it makes the audience think if they buy it, they can look like Beyonce themselves. 

Overall, I can see that there are many similarities in the way the adverts sell their products. A common way of selling their product is through the use of celebrities, by adding the celebrities into their advert the audience are drawn in as they believe they will look like the celebrities. The people in the advert, whether or not they are celebrities, are all engaged in the advert, which helps to promote the clothes as its create the idea of comfort and enjoyment. When making our own advert we must make sure to include as many of these aspects as possible that our product will be a good sell and appeal to various people.