Styles of television advertisement
In this blog I will be explaining how advertisers carefully target particular audience and use different styles to appeal to different styles.
The following different styles will explain how the advertiser use them to target particular audiences
Humour in adverting is a delicate method of attracting viewers and listeners attention to the clients product. done right, it achieves success, by doing it right means not only engaging the prospect but getting them to remember the product.
A parody advertisement is a fictional advertisement for a existent product, either done within another advertisement for a actual product, or done simply as parody of advertisements used either as a way to ridiculing or drawing negative attention towards a real advertisement.
Shocking advert is a type of advertisement that deliberately,
rather than accidentally, startles its audience by violating norms for social
values and personal ideals. This form of advertising is often contentious, disturbing,
explicit and crass and may entail bold and provocative message that challenge the
public's conventional understanding of social order.
Intertextuality is the practice of creating meaning through the reference of other texts, with intertexuality the meaning of new text may be dependent on the readers knowledge of the "referenced" text.
Repetition is used in advertising as a way to keep a brand or product in the forefront of audience mind. repetition can build brand familiarity but it can also lea`d to consumer fatigue, where audience become so tired of an advert that they tune out or avoid the product.
Sex is used to help to sell a particular product or service. sexually appealing imagery may or may not pertain to the product or service in question, examples of sexually appealing imagery include nudity, pin-up girls and muscular men.
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