Forms Of Television Advertising
An example of Realist narrative.
In this advert you have a lady playing eye-spy with her daughter, the lady said to her daughter " I spy with my little eyes something beginning with 'f' " referring to fairy liquid.
the advert is targeted to woman, due to woman mostly do the washing up. the benefits of buying the product were emphasised when the lady said " it helps keep my fingers soft" and her she showed her daughter her hand, it looked soft and glamorous. This could make the audience interested in buying the product being advertised because does it not only clean the dishes, it also takes care of your hands and the product is showed more than once throughout the advert. another thing that makes this advert effective is, it reflected a lifestyle that the target audience would recognise and empathise with.
In this advert you have ninjas and one ninja is not being his usual self (Mr. Bean) and when he at the products (snickers) he went back to his usual self, the advert used a famous face because they want the audience to remember the advert so they use a comedian actor. The advert also has a catchy slogan " your not you when your hungry, have some snickers" and it actually stays in our heads, thats how they product is well known.
An example of a documentary
in this advertisement you have a kid who is adopted and they use an documentary technique to sell the product because KFC brings family together. This creates an idea that KFC brings family's together, this is a good portal of an advert based around family as it makes the audience, specially parents want to take or order KFC for the family since they believe it will make the family bond.
An example of stand alone
A stand alone is a good technique because it only focus on one person and they really grab your attention, for stand alone they usually use famous faces. as you can see below T-mobile used Kim K to inform their customers on how they could save their data. The advert is effective because they used a famous face which most people are likely to recognise, using a famous face in an advert is always a good way of advertising because it makes the audience think that if the product being sold is good enough for a celebrity then its good enough for them, the use of famous face makes the advert memorable because it is unexpected and sometimes unbelievable that a celebrity will feature in an advert, I believe that adding a celebrity to any advert is appropriate because the product is more likely to be sold as people may believe that they share the same broadband a celebrity.
An example of series
Series are good to technique to sell a product because people get used with the face and they familiarise with the faces and slogans.
Now you have the adverts, you need to analyse them Allegria.
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