In advance of making my advert, I must make sure that I do some research into ASA and BCAP guidelines to ensure that I don't run into any legal issues regarding my advert. If I don't check the ASA and BCAP guidelines then my advert may not be aired as it could have issues as legal and ethical issues e.g. copyright music copyright of ideas and more also codes of practices e.g. risky content, false advertising, and product placement.
After completing my research I know that my final product will not come into any legal issues. The ideas for my advert are all original, before deciding on a final production i looked around for inspirations, and collected a range of different ideas to help me create my product. after looking at these different adverts I came up with an idea that was original with no copyright of ideas or music. Additionally, I have made sure that my advert contains appropriate content, this will ensure that no one will be offended by my advert.
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