Methods of Research
Audience Research
Is an important tool to study the characteristics of target audience for various media including demographic and psycho-graphic details of the audience, their exposure to various media, listening/viewing/reading habits, needs and tastes for various media contents and moreover, to estimate the size of audience for various programs and program ratings. Audience research on the one hand provides program feedback to program producers to prepare audience friendly programs, and on the others provide audience share for the various media contents to advertisers and marketers, which in turn, helps in fixing rates for the various programs and channels, with this said, it gives consumer insight to the stakeholders and works as eyes and ears for the media organisations.
Market research
Is for discovering what people want, need, or believe. Market research should be part of your business strategy. it can be undertaken at the numerous stages from pre-launch onward, therefore, the strengths that market research brings to the company are the target audiences psycho-graphics. Market research helps you identify opportunities, if you are planning to operate a new service and want to know the preconceived attitudes idea, but also by identify the areas where a marketing message needs to improve. it can also help shape a new product is highly focused towards demand. Market research creates benchmarks and helps you measure your progress. early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and if positive will help motivate a team.
Production research
Is always needed when developing a new product. it is research to help give information on the characteristics of the product. it focuses on the production of a product, in other words, how its made. for example, advertisements are all made to sell themselves to the audience, so its down to producers of the adverts to use production research to get more information on characteristics. when organisation do production research it helps them to see an overview of the commercial viability, which is businesses skills to be successful and gain profit. the company has to be commercially viable first otherwise they wont be as profitable as they want to be and will start to go downhill. when organisation carry out research they gather demographics, which shows the characteristics of the target audience or the population by their physical aspects such as age, sex and their postcode. this is the same for a health and beauty industry. for example, Lynx deodorant carries out research to their target audience, which then shows their characteristics and their physical aspects. once this is found, lynx can then justify what to do with the product and how to do it.
Primary research
one type of research method is primary research which is basically information that you have started and gathered by yourself with questionnaires, surveys, focus groups and interviews. if you choose to do primary research, you know that all the information that you have stated is all correct and you can always update the information if required. A good example of primary research is face to face interviews, this is very useful because you will be able to ask very specific questions and get very specific answers and you will only have to focus on only one persons onions. Another good example of Primary research focus group, you will get a lot of different opinions from everyone in the group. A third good example of a primary research method is Questionnaires, this is very useful because you will a lot of different data in the questions.
Advantage from using primary research
There are few good advantage with using Primary research instead of Secondary research, one good advantage is you know that the information is correct and up to date, another good advantage is you could find some new information that nobody else may know about and you will be able to share this information, a third advantage of using this method of research is that you get to decide exactly what you want to research.
Disadvantage from using primary research
There are not really that many disadvantages with using Primary research expect the fact that you may obtain some incorrect information or you will not be able to obtain any type of information that you can confirm is reliable.
Secondary research
Another research method is secondary research which is really the opposite to Primary research,
Advantages from using secondary research
