Audience Information
It is useful for advertisers to study audiences because they are very important concept throughout media studies. every time and advert is made there been an audience
The importance of the audience
The importance of the audience
The audience is one of the most important thing not to just advertising but all types of media. when any form of media is made the audience is at the forefront of ever designer. This is because all media has to appeal to their audience. The audience has to like the media to be successful, so any decision that is made has to be liked by the audience, the audience sometimes give money for the media so making good media projects so it has to appeal to them to make money.
Social grade
Social grade is a method of dividing and labelling consists of using letter codes to show their income bracket.
A- Top management, bankers, lawyers, doctors, and other highly salaried professionals
B- Middle management, teachers, creatives e.g. graphic designers
C- office supervisors, junior managers, nurse, specialists celeriac staff
D- skilled workers, tradespersons
E- semi skilled and unskilled
F- unemployed, students, pensioners, casual workers
Psychographics
Psychographics is another method of dividing and labelling, the common attitudes with the audience, it study of personality, values, attitudes, interests and lifestyle. The producers also look at the age and gender as that helps them to decide how they will get the advert across.
Geodemographic
Geodemographic is when the producer focuses on where the required audience live, it is based on two principles. firstly, they know that individuals who live in the same neighbourhood are more likely to have similar characterises then two people chosen at random. secondly neighbourhoods can be categorised in terms of the characterises of the population which they contain. any two category i.e. they contain similar type of people, even though they are widely separated. once the producers know all of this information - income brackets, age, gender, race and location of their potential audience media producers can begin to shape their content to speak to a target audience with known reading/viewing/listening habits.
Social grade
Social grade is a method of dividing and labelling consists of using letter codes to show their income bracket.
A- Top management, bankers, lawyers, doctors, and other highly salaried professionals
B- Middle management, teachers, creatives e.g. graphic designers
C- office supervisors, junior managers, nurse, specialists celeriac staff
D- skilled workers, tradespersons
E- semi skilled and unskilled
F- unemployed, students, pensioners, casual workers
Psychographics
Psychographics is another method of dividing and labelling, the common attitudes with the audience, it study of personality, values, attitudes, interests and lifestyle. The producers also look at the age and gender as that helps them to decide how they will get the advert across.
Geodemographic
Geodemographic is when the producer focuses on where the required audience live, it is based on two principles. firstly, they know that individuals who live in the same neighbourhood are more likely to have similar characterises then two people chosen at random. secondly neighbourhoods can be categorised in terms of the characterises of the population which they contain. any two category i.e. they contain similar type of people, even though they are widely separated. once the producers know all of this information - income brackets, age, gender, race and location of their potential audience media producers can begin to shape their content to speak to a target audience with known reading/viewing/listening habits.
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