Final Evaluation (Final Draft)
We planned to release our new upcoming fashion collection in the spring/summer of 2016- given the title of Elite Spring Collection. . Our opening idea was to release a 30 second television advertisement for our target audience aged 16-20 as we were convinced that our new fashion range will be suitable for this age group to wear since their ages fall onto our company's age range of young teens to young adults. The radical ideas for the advertisements production were established around naturist settings, like the weather. Due to the seasons falling into spring/summer our company decided to consider our upcoming product around these seasons as it was the suitable time of year to begin production. The clothes also gave thoughts to the season as we presented floral patterned clothing. The company has chosen the slogan "Simplicity always wins, Be Elite" this is due to the honour of our clothing line standing out above other clothing lines but yet still simple and we provide user friendly and comfortable fitting for all of our customers.
We used survey monkey, which was helpful since we gathered a lot of responses because it could be sent to a wide range of people, and it was short to the point so the information could be collated easily. The information gathered was both qualitative and quantitative which was helpful as it meant we gained more than one type of information. There were some open questions which asked for more details as it helped us decide whether our advert hit it's main purpose which was to get the audience to buy our clothes. Later on when I was done with filming and editing the advert, the next step was to get the audience feedback, The idea behind this is to know if our advert needs improvement so the viewers could have full acknowledgment of what the company, to get these feedback I held a focus group/screening.
I provided the focus group with the following questions:
1) Describe the Advert in one word and why.
2)Does the advert gives you an idea about what it is about?
3)In your opinion, do you think the advert was interesting/pleasing to watch?
4) Would you be interested about finding more about the company after watching the advert?
5)Would you recommend the advert?
6) Out of 5 what would you give the advert?
Overall I was able to receive positive feedback towards the final product. All members of the focus group stated that " It wasn't boring, got straight to the point" " Simple because there's not a lot going around so you can focus more on the designs"
I believe the advert was successful because my aim was to promote the product well and effectively, entertaining but also got to the point without wasting time. Moreover I have definitely taken the audience feedback into consideration for any future projects our company decides to produce. Something I would definitely count as a positive aspects of the final product is my editing skills it has advanced which enabled me to produce the advert. I was given the opportunity of filming most of the scenes. To summarise my whole performance on the formation of the product, i would say that i have improved my skills on producing adverts to a great standard and I'm proud of this end result.
My favourite scene was the shot of the group together in a circle because the scene was shot extraordinarily well. The shots in my opinion presents whats the company was willing to disposition to help sell our product on the market. The main improvement I would make on the final product is adding some more shots, the disadvantage is that because we only had 30 seconds to sell a product I couldn't fit as many shots and scene I wanted, most scene were only on for a second.
My main aim was produce fashion TV advert and I have accomplished that, although their were times where things were not going as planned I would say the final product was suitable for our target audience and it can be broadcast at our chosen time of 18:00. Lastly Elite Spring Collection production has successfully been created and hopefully the Elite company will see diverse group of people wearing our range
Overall I was able to receive positive feedback towards the final product. All members of the focus group stated that " It wasn't boring, got straight to the point" " Simple because there's not a lot going around so you can focus more on the designs"
I believe the advert was successful because my aim was to promote the product well and effectively, entertaining but also got to the point without wasting time. Moreover I have definitely taken the audience feedback into consideration for any future projects our company decides to produce. Something I would definitely count as a positive aspects of the final product is my editing skills it has advanced which enabled me to produce the advert. I was given the opportunity of filming most of the scenes. To summarise my whole performance on the formation of the product, i would say that i have improved my skills on producing adverts to a great standard and I'm proud of this end result.
My favourite scene was the shot of the group together in a circle because the scene was shot extraordinarily well. The shots in my opinion presents whats the company was willing to disposition to help sell our product on the market. The main improvement I would make on the final product is adding some more shots, the disadvantage is that because we only had 30 seconds to sell a product I couldn't fit as many shots and scene I wanted, most scene were only on for a second.
My main aim was produce fashion TV advert and I have accomplished that, although their were times where things were not going as planned I would say the final product was suitable for our target audience and it can be broadcast at our chosen time of 18:00. Lastly Elite Spring Collection production has successfully been created and hopefully the Elite company will see diverse group of people wearing our range
